Branding& Identity Design
White Water Rapids
Context
The dragon, a symbol of power and mystique, intertwines with bold typography to craft a visual narrative that beckons the adventurous spirit. The navy blue embodies a blend of tradition and adrenaline rush synonymous with rafting, painting a picture of bold endeavors awaiting. Through diverse mockups, the brand's adaptability across various media is showcased, ensuring that the visual identity remains robust and evocative, regardless of the platform, resonating with the thrill-seekers it aims to attract.
Solution
The integration of a dragon graphic stood as the cornerstone of the design, and through deploying bold typography in navy blue, I succeeded in forging a cohesive visual identity for the rafting club. The overarching design radiates strength, adventure, and thrill, which are in harmony with the club's ethos. To exhibit this, an array of mockups were conceived.
The idea of embedding a dragon graphic at the heart of the design was a deliberate attempt to evoke a sense of adventure, strength, and thrill, which are the cornerstone values of the rafting club. The choice of bold typography in navy blue was aimed at not only creating a cohesive visual narrative but also instilling a sense of professionalism and sophistication.
The resultant design is a testament to the club’s adventurous ethos, with a dragon symbolizing the daring spirit and the unknown adventures that lie ahead. The variety of mockups created were not merely about showcasing the logo in different contexts, but about providing a glimpse into the brand’s versatile identity.
Each mockup was meticulously crafted to ensure the brand’s essence is palpably felt, irrespective of the medium it’s showcased on. The collective endeavor, from the emblematic dragon graphic to the bold typography and the curated mockups, was about crafting a visual identity that resonates with the club's values and appeals to the adventurous spirits it aims to attract.
