Branding& Identity Design
Wanasa Arabic Social App
Context
Immersing myself in the elegant curves and strokes of Arabic script, I ensured the design transcends mere aesthetics to echo the linguistic beauty and cultural richness it represents. Each mockup was meticulously crafted to ensure a seamless transition across different mediums, maintaining the logo's integrity and the brand's message. This approach culminated in a visual identity that's not only striking but also deeply intertwined with the cultural and modern-day ethos of the app's intended audience.
Solution
I employed exquisite Arabic typography to craft a breathtaking logo that resonates with the profound cultural heritage and contemporary inclinations of the app's users. A range of mockups were integrated to exhibit the logo across diverse scenarios and on multiple platforms, encompassing mobile and web.
The journey of crafting the logo was a blend of artistic exploration and a deep dive into the cultural essence that the Arabic script embodies. The graceful Arabic typography chosen wasn't merely about visual appeal; it was a nod to the rich cultural tapestry and the modern-day narratives of the app's user base.
The variety of mockups served as a window into the brand's versatility, demonstrating how the logo adapts gracefully across different platforms - mobile and web. Each mockup was a narrative in itself, showcasing the brand's ability to maintain its essence whether viewed on a handheld device or a larger web interface.
The meticulous process behind the selection of typography and the creation of diverse mockups was not just about showcasing the brand in various lights, but about building a connection with the audience. The logo serves as a bridge, seamlessly blending the historical richness of Arabic script with the modern, digital realm the app navigates.
This thoughtful approach towards design and presentation not only elevates the brand's visual identity but also creates a deeper engagement with the audience, ensuring that the logo is more than just a graphical element; it's a reflection of a cultural narrative intertwined with modern sensibilities.
