Branding& Identity Design
Wanasa Arabic Social App
Context
Immersing myself in the elegant curves and strokes of Arabic script, I ensured the design transcends mere aesthetics to echo the linguistic beauty and cultural richness it represents. Each mockup was meticulously crafted to ensure a seamless transition across different mediums, maintaining the logo's integrity and the brand's message. This approach culminated in a visual identity that's not only striking but also deeply intertwined with the cultural and modern-day ethos of the app's intended audience.
Solution
I employed exquisite Arabic typography to craft a breathtaking logo that resonates with the profound cultural heritage and contemporary inclinations of the app's users. A range of mockups were integrated to exhibit the logo across diverse scenarios and on multiple platforms, encompassing mobile and web.
![project picture](/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fwanasa.453b8dd7.jpg&w=2048&q=75)
The journey of crafting the logo was a blend of artistic exploration and a deep dive into the cultural essence that the Arabic script embodies. The graceful Arabic typography chosen wasn't merely about visual appeal; it was a nod to the rich cultural tapestry and the modern-day narratives of the app's user base.
![project picture](/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fwanasa1.6f3b9d0d.jpg&w=2048&q=75)
The variety of mockups served as a window into the brand's versatility, demonstrating how the logo adapts gracefully across different platforms - mobile and web. Each mockup was a narrative in itself, showcasing the brand's ability to maintain its essence whether viewed on a handheld device or a larger web interface.
![project picture](/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fwanasa2.1ea55e62.jpg&w=2048&q=75)
The meticulous process behind the selection of typography and the creation of diverse mockups was not just about showcasing the brand in various lights, but about building a connection with the audience. The logo serves as a bridge, seamlessly blending the historical richness of Arabic script with the modern, digital realm the app navigates.
![project picture](/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fwanasa3.4f088a6d.webp&w=2048&q=75)
This thoughtful approach towards design and presentation not only elevates the brand's visual identity but also creates a deeper engagement with the audience, ensuring that the logo is more than just a graphical element; it's a reflection of a cultural narrative intertwined with modern sensibilities.
![project picture](/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fwanasa4.974416fa.webp&w=2048&q=75)
![project picture](/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fwanasa5.de58eb1d.webp&w=2048&q=75)
![project picture](/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fwanasa6.dd339fab.webp&w=2048&q=75)
![project picture](/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fwanasa7.7dac07be.webp&w=2048&q=75)
![project picture](/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fwanasa8.c5198539.webp&w=2048&q=75)
![project picture](/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fwanasa9.1c3d9f52.webp&w=3840&q=75)