GraphicDesign
Tetley Packaging Redesign
Context
The project embodies a delightful fusion of colors and playful illustrations, creating a visual narrative that resonates with the comforting and serene experience Tetley aims to offer. The focal imagery of a content beaver enjoying a tranquil tea moment, complemented by a warm color palette, crafts a packaging design that is not only visually appealing but also emotionally resonant, encapsulating a cozy, relaxed atmosphere that invites customers to partake in a soothing Tetley green tea experience.
Solution
As a designer, I am exhilarated to showcase my recent endeavors for Tetley, encompassing distinctive green tea packaging concepts I had the honor to craft. The narrative revolves around coziness and warmth, encapsulated through a lively color palette and whimsical illustrations. The focal point of this design is an endearing beaver, relishing a cup of green tea amidst a snug ambiance. The illustration resonates with the quintessence of what customers anticipate from Tetley: a welcoming, homely vibe instilling comfort and relaxation. To accentuate this ambiance, I meticulously chose warm colors to harmonize with the illustration and induce a sense of serenity and relaxation among the customers.
The Tetley green tea packaging project was a canvas to narrate a tale of comfort and serenity through design. The whimsical illustration of a beaver enjoying a cup of green tea amid a cozy setting, coupled with a warm, vibrant color palette, forms the crux of this narrative. It's more than just packaging; it's an invitation to customers, evoking a homely, comforting ambiance synonymous with a relaxing tea moment.
The careful color selection further enhances the narrative, imbuing a sense of tranquility and relaxation, thus aligning with the comforting aura that Tetley aims to deliver to its customers.
