GraphicDesign
Tetley Packaging Redesign
Context
The design for Tetley's green tea packaging is a blend of minimalistic elegance and a subtle nod to the natural origins of tea. The slender lines depicting tea plant branches not only evoke the essence of green tea but do so with a refined simplicity. This approach creates a visually soothing and recognizable pattern, offering a serene yet sophisticated packaging design that stands out on the shelves, inviting consumers to a calming tea experience.
Solution
As a designer, I am elated to unveil my recent endeavors for Tetley, encompassing distinctive concepts for green tea packaging I had the honor to craft. My concept hinges on the elegance and uncluttered nature of minimalism, yet eloquently articulates the essence of green tea with a dash of sophistication. The primary visual facet of this design is a sequence of slender lines symbolizing tea plant branches, arranged in an organic pattern that is visually appealing and easily identifiable.
![project picture](/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Ftetley2.54bdeadf.jpg&w=2048&q=75)
The design approach for Tetley's green tea packaging is a narrative of minimalistic elegance intertwined with the organic essence of green tea. The use of slender lines to symbolize tea plant branches is a subtle yet poignant visual cue, creating a connection to the natural and calming essence of green tea.
![project picture](/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Ftetley21.38ccc2f2.jpg&w=2048&q=75)
This minimalistic yet sophisticated design strives to not only catch the eye but also resonate with the calm and soothing aura associated with a cup of green tea, embodying a blend of aesthetic appeal and meaningful symbolism.