GraphicDesign

Context

A mind-bogglingly imaginative and conceptual piece of work that pushes the boundaries of creativity to new heights. We know that building with LEGO bricks not only creates fascinating structures but also encourages personal growth. Therefore, I decided to develop a captivating campaign that would display LEGO as a portal into a realm where the possibilities are endless, and the outcome is nothing short of a masterpiece. My vision was to create a campaign that showcases LEGO's magical ability to build not only structures but also the people who build them. Thus, our tagline 'build LEGO... build yourself' encapsulates the essence of this concept. I wanted the audience to connect emotionally with LEGO and see it as a means of unlocking their true potential.

Solution

Through my campaign, I aim to transport my viewers into a new world where they can explore their creative depths and unleash their imagination. My visuals capture the essence of this experience, showcasing an array of people 'built' by LEGO. The ad campaign is anchored around a compelling narrative that depicts the creative journey of a child/man/woman who discovers a LEGO set, builds it, and, in turn, builds himself. This story beautifully portrays LEGO as a tool for personal growth, highlighting how every brick used to construct a LEGO set contributes to an individual's development. As the viewers immerse themselves in this masterful campaign, we take them on a journey that elicits emotions of joy, wonder, and inspiration. Each element of this ad campaign has been crafted to showcase LEGO's magical ability to transform and build, not just structures, but individuals. In summary, my LEGO ad campaign demonstrates that the world is a vast canvas, and LEGO is the paintbrush. We want to encourage everyone to discover the building power of LEGO and 'build lego... build yourself.'